Demo video, asked for on a cold call, Friday 13 November

Ambient Heating: the video Cameron asked for

What it is: a Loom of three to four minutes, built the way Roman builds his. Your screen with your camera in the corner, a live call on speaker to a line that answers as Ambient, and the job landing on their own demo office. Then, unlike Buildspark, most of the time goes on what happens AFTER the call, because that is what Cameron said is the problem. The link goes to him by email, with the note he asked for.

Where it came from: Lincoln's cold call this morning, 11:00. Cameron picked up. They are a two-man team, Wesley and Cameron. They work until about 5pm or until the job is done, and it is the paperwork that eats their evening. Cameron asked for more information by email and a demo video, to see whether it adds value. (Lincoln's card still reads "Last logged: Voicemail"; the note under it is the real outcome.)

What has to exist before you film: their demo office and their own line, from Roman. Neither exists yet. The Brief for Roman tab is written for him to build both from.

The one thing that can kill it: pitching missed calls. Their reviews keep calling them "easy to contact" and "very responsive", and Cameron did not say they miss calls. He said evenings. The call in the video is the way in, not the point.

Who they are

Two heating engineers in East Hertfordshire, Wes and Cam, with a long list of customers who have stayed with them for years. Lincoln's card gives the name, the mobile and the email. The rest is from Companies House, their site and 391 Trustpilot reviews.

Fact	What I found	Where
The company	Ambient Heating Solutions Ltd, no. 12465623, incorporated 15 February 2020, active. Registered office 5 Ducketts Wharf, Bishop's Stortford (that is often an accountant's address, so not necessarily where they work from). Several other "Ambient Heating" companies exist around the country and are nothing to do with them.	Companies House
The people	Two directors. Wesley Ian Myers, there from the day it was formed, and Cameron James Pallett, a director since April 2022. Reviews call them Wes and Cam, often together: "Cameron and Wes really excellent heating engineers". Lincoln's card lists Wesley as the contact; Cameron is who he spoke to.	Companies House officers, Trustpilot, Lincoln's card
Older than the company	One reviewer has "used ambient heating for over 20 years" and another says they have serviced the boiler "for many years", so Wes was trading long before the Ltd. A Google review from three years ago thanks "the team, including Sarah", so there may be someone on the admin side, or there was. Unconfirmed.	Trustpilot, Google
Main work	Boiler breakdowns, servicing, installs and replacements, oil boilers as well as gas, vented and unvented hot water (Mixergy cylinders come up twice), central heating design, powerflushing, underfloor heating, gas safety checks and certificates, general plumbing, and full bathrooms, showers and wet rooms.	Site, reviews
Who buys	Homeowners, a lot of them repeat: yearly boiler services come up again and again. Some emergencies: "Cameron turned up at 5.30 am, siphoned off the water and ordered a new tank", and a Saturday call out with a Monday return for parts.	Trustpilot
Where	The site says Hertford, and the office number is an 01992 (Hertford and Ware) number. Companies House puts both directors at Bishop's Stortford. No review names a town. So: East Herts, Hertford to Bishop's Stortford. Check with Roman's call if it matters.	Site, Companies House
Accreditation	"Gas safe registered limited company" on the site, no number given. They also offer monthly payments through a finance firm (they are a registered introducer).	Site footer
How work reaches them	The 01992 office line, the 07769 mobile, the enquiries@ email and a contact form. No social accounts linked. Google lists them as open 24 hours on weekdays, on the mobile.	Site, Google profile
Reviews	Trustpilot: 4.9 from 391, nearly all five star and "Verified". Google: 5.0 from 3, all three years old.	Read 13 Nov

What the reviews say about their evenings

The reviews arrive in batches, and that is the paperwork you can see. Trustpilot shows when each experience happened: 2 November has a cluster of reviews, so do 26 October, 5 October, 24 August and 6 July. That pattern is what you get when someone sits down every few weeks and sends invitations to the customers since last time. It is a job one of them is already doing by hand.

What customers say

"Easy to contact and never let you down."
"Cameron is always very good at his job. He arrives when he says he's going to"
"Cameron turned up at 5.30 am, siphoned off the water and ordered a new tank."
"Wes was very thorough and took pictures to show me the issue."
"Ambient Heating have been servicing our boiler for many years"

What that tells you

Answering is not their problem. Responsive, prompt, easy to contact: it is the commonest praise. Do not tell them otherwise.
The evening list is long for two people. Writing up the day's jobs, quotes for installs, invoices and chasing them, gas safety records, booking next year's services, and the review invitations.
Their customers come back every year. Annual services are the backbone, and every one is a reminder somebody has to remember to send.
All their reviews go to Trustpilot. 391 there, 3 on Google. Somebody searching "boiler service Hertford" on Google Maps sees the 3.

The angle

"You said the work's fine, it's the evenings. This is what the evening looks like when the paperwork has already been done." The call is only there so they see where the paperwork starts.

What the demo has to prove: a customer rings while they are both on a job, and by the time they finish, the job is already written up: who, where, what boiler, what they want, booked. Nobody types it up at 8pm.
Then the rest of the evening, one tab at a time: the invoice made from that job and chased by itself; the review request that goes out when the job is marked done, pointed at Google this time; the annual service reminder that books next year without anybody remembering it.
The quiet point: after 5pm the line still takes the details, so the evening phone calls stop as well. Say it once, do not lead with it.
What you are asking for at the end: what they think, and a call with Roman. Not a sale.

Yours, step by step

Aim for three to three and a half minutes, Roman's five steps. Unscripted, as his are: these are the points each step has to land and what is on screen. The words are yours.

Time	What is on screen	What it has to land
0:00 to 0:25	Their Trustpilot page, your camera in the corner. Scroll past "used ambient heating for over 20 years" and "Cameron turned up at 5.30 am".	Hello Cameron, and Wes. Lincoln spoke to you this morning, here is the video you asked for. You told him the work is not the problem, it is the paperwork once you finish. This is about the paperwork.
0:25 to 1:30	Their office on Leads. Phone on speaker by the mic, dialing their demo line.	The call, as the customer in the call sheet below. It answers as Ambient, takes the details and books it, while you two are under someone's floor.
1:30 to 2:00	Stay on Leads. The call appears on its own. Open it.	That is the job sheet, already written. Name, number, address, the boiler, both jobs, the slot. Nothing to type tonight.
2:00 to 3:00	Invoices, then Reviews, then Talk to me (see the brief for what Roman is asked to put on each).	When the job is done: the invoice goes, and chases itself until it is paid, and it can go to Xero or the accountant. The review request goes out with it, to Google, where they have 3 against Trustpilot's 391. Ask Talk to me "whose service is due next month?".
3:00 to 3:20	You.	It also answers after 5 and at weekends, so the evening calls stop too. Ask what they think, and offer a call with Roman to build it properly for the two of them. Stop recording right after.

The call sheet

Ring their demo line once Roman has built it. Keep the whole call in, as Roman does. This caller makes paperwork on purpose: two jobs, one of them next year's too.

You as the customer

Your boiler is making a banging noise when the heating comes on. Not an emergency, but you would like someone this week.
Ask whether they cover you. Ware or Bishop's Stortford.
Then the second job: you rent out a flat and its gas safety certificate is due next month. Can they do that too?
Ask whether they can remind you next year. Let it answer.
Ask roughly what it costs. If it names a figure, retake.
Give a name, the address with a postcode, and a made up house number.
Let it read your number back, end the call, and watch Leads.

Before you press record

Waiting on Roman

Their office and their line, from the brief tab.
Once it exists, I read the office and change the call sheet so your call is not a copy of its top sample lead (what happened with Buildspark).

Only you can do

The rehearsal call. Take one is a rehearsal, as Roman says. It will show on Leads too, unless Roman clears it.
Loom on screen plus camera, phone on speaker near the laptop mic.
Two tabs open: their Trustpilot, and the office on Leads.

Watch on this one

No "you're missing calls". Their reviews say they are easy to reach and Cameron told Lincoln it is the evenings.
No figures. Not on the call and not on screen. The Invoices tab is the trouble: on Buildspark's office every invoice carried a made up amount. See "Yours to decide".
No results claims. Roman's "helping a lot of our guys secure more jobs" stays out.
The Google point is about Google, not their workmanship. 391 reviews on Trustpilot is a strength. The point is only that Google, where locals search, shows 3.
Leave the reviewers' names out of the demo. The brief asks Roman for invented customers. One reviewer shares Wes's surname.

Yours to decide

The invoice amounts. For this video the Invoices tab is the point, not an extra. Either ask Roman to show invoices with no total on Ambient's office (my suggestion, it is in the brief as a request), or open the tab and accept made up figures on screen.
Service reminders. Buildspark's office had nothing for yearly reminders. For a firm that lives on annual services it is the strongest paperwork point. The brief asks Roman whether he can add it; if he cannot, it becomes a "say only" point.
Who sends it. Lincoln made the call; the email draft is in your name and mentions him. Change the sender if it should come from him.

Brief for Roman: Ambient Heating's office and line

A cold call lead, not a DM. Lincoln spoke to Cameron on 13 November. Their pain is the paperwork in the evening, not missed calls, so the office matters more than the call this time.

Item	For the build
Business	Ambient Heating Solutions Ltd. Two engineers, Wes (Wesley) and Cam (Cameron). The agent says "Wes or Cam will ring you back".
Their numbers	Office 01992 554941, mobile 07769 356310, enquiries@ambientheatingsolutions.com.
Area	East Hertfordshire: Hertford, Ware, Bishop's Stortford and around. Inferred from the site, the 01992 number and Companies House; no review names a town.
Services	Boiler breakdowns and repairs, servicing (gas and oil), installs and replacements; vented and unvented hot water, including Mixergy cylinders; central heating, powerflushing, underfloor heating; gas safety checks and landlord certificates; plumbing (taps, valves, tanks, waste); full bathrooms, showers and wet rooms. Monthly payment options exist on new installs: the agent says Wes or Cam will go through them, never a figure.
Urgent	No heating or no hot water (more so with someone elderly or a baby in the house), a leak or a leaking cylinder or tank, a boiler showing a fault and cut out. A smell of gas: tell the caller to ring the gas emergency line first, then take details.
Routine	Annual boiler service, landlord gas safety certificate, a quote for a new boiler or bathroom, a dripping tap, a shower that has lost pressure.
Sample leads	Lifted from their reviews, with invented names: a cylinder leaking into the airing cupboard first thing in the morning (urgent); an oil boiler due its yearly service; a kitchen sink and tap replacement; a new boiler with two thermostats; a Saturday boiler breakdown needing a part on Monday; a shower fitted at short notice. Please do not use real reviewers' names.
Settings	Out of hours after 5pm and at weekends, plus missed calls during the day. Skip list: their merchant, family, and one long standing customer.

What the office needs to show for this one

Leads: each call reads as a finished job sheet: name, number, address, boiler make if given, the jobs, the slot booked.
Invoices: invoice from a finished job, reminders until paid, Push to Xero, Send to my accountant. Request: no totals or amounts visible on Ambient's office (no prices in anything we show). If that is hard, tell Rachel and she will decide.
Reviews: the request after every finished job, pointing at Google. They have 391 on Trustpilot and 3 on Google, and appear to send Trustpilot invitations by hand in batches.
Service reminders (new, if you can): yearly boiler service and gas safety certificate due dates, with the reminder text that goes out a month before. This is the paperwork a firm built on annual services thinks about most.
Talk to me prompts: "What did we do today?", "Whose service is due next month?", "Who still owes us?" (with no amount in the answer).